Playable Ads · HTML5 / WebGL
Playable Ad for LEGO®
Interactive playable ad with tap-and-build gameplay mechanics, built to run inside mobile ad networks.
Play the live demo →Vancouver, BC — a registered Canadian company
Game development & playable ads that perform.
MindMerge Software Inc builds Unity (C#) and Unreal Engine 5 games, and playable ads engineered to convert — plus multiplayer, WebGL builds and performance optimization for teams that need it shipped, not just started.
UNITY · C#UNREAL ENGINE 5 · C++ & BLUEPRINTSPLAYABLE ADSMULTIPLAYERWEBGLAR/VR
10+Years of game development
90+Completed client projects
$100K+Earned on Upwork
1,500+Hours delivered to clients
Playable ad built for LEGO — a global toy brandLive and playable below — no video, the real thing.
Don't take our word for it. Play it.
This is a 2D playable ad built for LEGO — the same format we deliver to publishers and studios. It's not a video or a mockup: it's the actual ad, running live.
👆 This is the actual ad — tap and play it, right here.
LEGO — 2D playable ad · Built by MindMerge Software Inc
- SIZEUnder 5 MBPasses every major network's file-size limit.
- SPEED60 fpsSmooth on mid-range Android, not just flagships.
- SOURCEYour real mechanicBuilt from the game's actual core loop, so clicks turn into players who stay.
- WIREDMRAID + end-card CTAAnalytics events wired in, ready to measure.
- NETWORKSDelivered ready to uploadMeta · Google · AppLovin · Unity Ads · ironSource · Mintegral
01 — SERVICES
Game development & playable ad services
Three ways teams work with MindMerge — a full game build, a rescue mission on a project that's stuck, and our flagship specialty: a single high-converting playable. More about the studio →
/ 01
Game Development — Unity & Unreal Engine 5Full game builds and prototypes, end to end.
Full builds and prototypes in Unity (C#) and Unreal Engine 5 (Blueprints & C++). Multiplayer with Photon / Mirror, AR/VR experiences, WebGL builds that run in the browser, and Pixel Streaming for high-end visuals delivered anywhere.
/ 02
Game Performance Optimization & RescueSlow, broken or unfinished? We fix and finish.
Profiling-led optimization for FPS and memory, build-size reduction, and taking over existing projects that have stalled — find what's actually slow, fix it in priority order, and get the game shippable again.
/ 03
Playable Ad DevelopmentOur flagship specialty — the LEGO demo above is one.
Playables built from your game's real mechanic, not a generic template. Under 5 MB, 60 fps on mid-range Android, with MRAID / end-card CTA and analytics wired in. Delivered ready for Meta, Google, AppLovin, Unity Ads, ironSource and Mintegral — with A/B variants so your UA team can test what actually converts.
02 — SELECTED WORK
Work we're proud to ship
Playables, full game builds and engine work for clients — a sample of what the studio delivers.
Playable Ads
2D Playable Ad with 3D Models
Playable ad combining 2D ad flow with real 3D models, delivered for a mobile game campaign.
Unreal Engine 5
UE5 Game Development
Gameplay development for a client's Unreal Engine 5 title, from systems work to proactive design input.
Unity · Mobile
3D Car Racing Game
Complete 3D racing game with detailed graphics and multiple racing modes.
Unity · Open World
Grand Gangster City Crime Vegas 3D
Full open-world action game built end to end: graphics, sound, animation and development.
VR / Unity
VR Metaverse Build
World-building inside a social VR metaverse platform, delivered with a remote client team.
“Great work and fast turnarounds, was a pleasure to work with!”
“Shahroze did a wonderful job for our UE5 project — listened to our wishes and gave proactive input… Will definitely continue working with him.”
“Shahroze has been helping me launch a new mobile game. He's been great at communicating with me about it and has done a great job in making sure the game works correctly.”
“Shahroze is a pro and went above and beyond on my project helping to solve some complicated tech issues.”
04 — PLAYABLE AD PACKAGES
Playable ad packages — fixed scope, priced in USD
No hourly meter running. You know the price range, the timeline and what's included before we start — 50% upfront, balance on delivery. Read the full pricing breakdown →
Standard 2D Playable
4–5 DAYS
From $800–1,500 USD
Your game's core mechanic as a tight, polished 2D playable — the format behind most top-performing UA creatives.
- Built from your real game mechanic
- Under 5 MB, 60 fps on mid-range Android
- MRAID / end-card CTA + analytics wired
- Ready for all major ad networks
3D / Complex Playable
7–10 DAYS
From $1,500–2,500 USD
Full 3D scenes, physics or multi-step gameplay — for games whose hook can't be faked in 2D.
- Real 3D gameplay from your game
- Under 5 MB, 60 fps on mid-range Android
- MRAID / end-card CTA + analytics wired
- Ready for all major ad networks
Variant Pack
48–72 HOURS PER VARIANT
From $250–400 USD / variant
New hooks, openings, difficulty curves and end-cards on an existing playable — the cheapest way to find a winner.
- A/B variants for UA testing
- New first 3 seconds / hook angles
- Same network-ready delivery
- Fast 48–72 hour turnaround
RUSHDelivery available at +50%
TERMS50% upfront · balance on delivery
ALSOGame development & rescue work scoped per project — ask below
A scope that doesn't fit a package? Custom scopes are quoted per project — tell us about it.
05 — HOW IT WORKS
From brief to network-ready in days
STEP 1→
Brief
You share the game, the mechanic you want featured, and your target networks. We confirm scope and fixed price.
STEP 2→
Playable prototype
One mechanic, playable end to end — you tap through the real thing early, not a storyboard.
STEP 3→
Variants for testing
Different hooks and openings built as A/B variants, so your UA spend tests ideas, not guesses.
STEP 4
Network-ready delivery
Under 5 MB, 60 fps, CTA and analytics wired — packaged per network, ready to upload.
06 — ABOUT
A studio that builds, not a layer of account managers
MindMerge Software Inc is a Vancouver game studio founded by senior developer Shahroze Z., whose team brings 10+ years of shipping games and interactive products across mobile, PC, WebGL and VR. When you work with us, you deal directly with the people building your game or playable — no layers, no hand-offs — with a registered Canadian company behind every contract.
A 5-person studio — developers, animators, designers and VFX artists — scaling with trusted specialists when a project needs more hands.
07 — FAQ
Questions, answered straight
The things publishers and studios ask us before a first project — answered the same way we'd answer on a call.
How much does a playable ad cost?
Our playables are fixed-scope packages, priced in USD. A standard 2D playable built from your game's core mechanic is US$800–1,500 and takes 4–5 days. A 3D or complex playable is US$1,500–2,500 over 7–10 days. Variants of an existing playable — new hooks, openings and end-cards for A/B testing — are US$250–400 each, delivered in 48–72 hours. Rush delivery is available at +50%. Terms are 50% upfront, balance on delivery.
How long does it take to make a playable ad?
Most standard 2D playables ship in 4–5 days from brief; 3D or multi-step builds take 7–10 days. You'll tap through a working prototype of the core mechanic early — not a storyboard — so feedback lands while it still matters. Variant packs turn around in 48–72 hours per variant.
What do you need from us to start?
Three things: your game (a build, a store link, or a capture), the one mechanic you want featured, and your target ad networks. We confirm a fixed scope and price before any work starts — no hourly meter running.
Which ad networks do you deliver for?
Meta, Google App campaigns, AppLovin, Unity Ads, ironSource and Mintegral. Every playable ships under 5 MB at 60 fps on mid-range Android, with MRAID / end-card CTA and analytics events wired in, packaged per network and ready to upload.
Do you build full games, or only playable ads?
Both. Playable ads are our flagship specialty, but the studio builds complete games in Unity (C#) and Unreal Engine 5 (Blueprints & C++) — including multiplayer, AR/VR, WebGL and Pixel Streaming — and takes on performance and rescue work: profiling, FPS and memory optimization, and finishing stalled projects. Game development is scoped per project — tell us about yours below.
Where are you based, and who do you work with?
We're a registered Canadian company based in Vancouver, BC, working with publishers and studios across Canada and the United States. Pacific Time means same-day overlap with North American teams — and you talk directly to the people building your game or playable.
Start a project
Tell us about your game or the playable you need. You'll hear back from the studio directly — usually with a mechanic idea for your game, not a generic sales reply.
Prefer a platform?
90+ projects and $100K+ earned there — contract and payment handled by Upwork.
Location
Vancouver, Canada — Pacific Time, same-day overlap with North America